Our Story

FOUNDED IN 2021

In the midst of my Master's Degree in Business and the uncertainty of the pandemic, I found myself at a crossroads. Like many, I wasn’t sure what the future would hold after graduation. But one thing I knew for sure: I had always dreamed of owning my own business. It was during this time of uncertainty that my mom, a true fashionista, inspired me with the idea to start my own clothing brand. Combining my love for design and my unique style, I launched the brand in 2021, starting with timeless, classic, wearable pieces. Fast forward to February 2023, when I took the next step: I hired a skilled dressmaker and began designing my own pieces, bringing my vision to life in every stitch and silhouette. What started as a dream is now a brand dedicated to creating fashion that empowers and inspires, one piece at a time.

Our Values

Our values inform everything that we do. From our founding, we knew that we had to do everything a little bit differently if we were to live up to our own standards.

CLOTHING AS EMPOWERMENT

Clothing has the power to transform. It’s more than just fabric—it’s a form of self-expression. I wanted to create designs that empower people, giving them the confidence to shine from the inside out. How we feel within is reflected in how we present ourselves to the world. When we wear clothes that make us feel strong, confident, and true to ourselves, we show up in a way that is authentic and bold.

INSPIRED by MINIMALISM, CRAFTED FOR VERSATILITY

Our designs draw inspiration from the beauty of minimalist style-creating modern yet timeless garments that embody sensuality, sophistication, and elegance. Each piece is thoughtfully designed with versatility in mind, so you can wear and re-style them in countless ways to suit your mood or occasion. I have a special love for creating co-ord sets and easy-to-wear outfits because, for me, convenience is key. Fashion should be both beautiful and functional-effortlessly stylish, yet always adaptable to your lifestyle.

ETHICALLY MADE, REASONABLY PRICED

Designed with longevity in mind, made harmoniously for the environment and society, each piece is made to order and for everyday use for the love of what you wear. Experience the luxury of elevated basics as we continue our journey towards a more sustainable and mindful fashion future.

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